5+ Free Backlink Checker Tools 2020

Where do you go when you want to check backlink of your blogs or competitors? (Backlink Checker Tools)

Since backlinks are an extremely important part of the entire SEO process, bloggers and site owners are always concerned about their number. There are many free backlink checker tools and resources that you can use to find out the number of links that point back to your site.

Mostly, people use these resources because the Google toolbar (the PR button) does not provide them with detailed reports.

Therefore, people are always on the lookout for tools that show them the exact number of backlinks that their website or blog has. I too use multiple backlink checkers to check the total links that point to my domain.

Given below are some of the most useful backlink checking tools that I use (along with other essential blog tools) for SEO purposes. You can use them too.

1. Google Webmaster Tools

Google Webmaster Tools

A few weeks back, I set up Google Webmaster Tools (GWT) for my blog. And I was pretty excited about the quality of useful data it provides. Along with other insightful statistics, the GWT provides you with a detailed report of all the links that point back to your website or blog. See how you can check the same.

– Log in to your Google Webmaster Tools account
– From the homepage, click your blog’s or site’s link
– Click ‘More’ under the ‘Links to Your Site’ section
– See the total number of backlinks or see the detailed report

The GWT divides the total number of backlinks into three categories – Who links the most, Your most linked content, and How your data is linked. You can easily download the data in the form of a table in .csv format also.

2. Bing Webmaster Tools

Bing Webmaster Tools

Likewise, you can sign in to your Bing Webmaster Tools (BWT) account. If you don’t already have an account with Bing, you can sign up with Windows Live ID. Earlier, you could use the Yahoo Site Explorer to check the number of backlinks for your website or blog.

Now, this service has been merged with Bing and is available by the name of Bing Webmaster Tools. By using BWT, you can have access to the website traffic and linking data from both Bing and Yahoo in one place.

3. Moz

Moz - Backlink Checker Tool

MOZ is known to offer a variety of useful tools for bloggers and site owners. One of these is the Open Site Explorer (OSE). With this tool, you can collect important backlink data for your site.

The OSE provides valuable data including page authority (free), domain authority (free), linking root domains (free), total links (free), Facebook shares (pro only), Facebook likes (pro only), tweets (pro only) and Google +1 (pro only).

You can also generate CSV reports by using some advanced filters. The report is provided free for as many as 100,000 links. SEOMoz will email you the detailed report after 3-4 hours of receiving your request.

4. Majestic SEO

Majestic SEO

If you want to gain an insight into your site’s backlink history, Majestic SEO has a useful tool to offer. The tool provides you with inbound links data by month.

Currently, it doesn’t take sub-domains into account. However, Majestic SEO plans to provide backlinking data for sub-domains as well.

5. Backlink Watch

Backlink Watch

This is a very simple tool for checking backlinks. All you need to do is enter the URL of your blog or website in the box provided on its homepage. Within a few seconds, it starts showing you detailed reports on your site’s inbound links.

The report includes anchor text, PR, total outbound links on that page, and the Nofollow attribute used on your inbound links.

6. IWebTool Backlink Checker


The backlink checker tool offered by IWebTool is also a useful one. For gathering the incoming links data, you just need to enter your blog or website’s URL and hit the ‘Check’ button. The tool displays the data in the form of tables.

Each of the pages will contain 20 results. For more details, you can simply click the + icon.

7. SEO Centro Link Popularity Check Tool

SEO Tools Centre

This is also a good option to find out the link popularity of your site. The program searches Google, Yahoo, Bing, Blekko, and AltaVista to find out the number of inbound links for your website or blog.

You can also have the backlinks report sent to your email address.

8. Alexa

Alexa - Backlink Checker

Today, Alexa happens to be one of the most preferred choices for finding out the key statistics of a website. The statistical summary provided by Alexa also displays a site’s ‘Reputation’, which is the number of inbound links.

The Alexa backlinking data is only different in the way that it counts multiple links from the same site only once. The link popularity table also excludes adult sites, even if they link to your domain.

You may have plenty of links pointing back to your website or blog. However, it’s important to find out where those backlinks stand in terms of quality. For ranking higher in search engines, you do need to keep a close watch on the number as well as the quality of your site’s inbound links.

Conclusion –

I really hope that the above mentioned free backlink checker tools and resources will help you a great deal in gathering valuable backlinks data for your website or blog.

If you are using any other backlink checker tools to accomplish the task, please feel free to mention them in the comment section below.

Additional stuffs –

1 thought on “5+ Free Backlink Checker Tools 2020”

  1. Thanks for the read. Backlinks are indeed very important for search engine optimization. Some might disagree with me on this one – but I thnik that backlinks from site indexing catalogues – lile whois, alexa.com or builtwith.com also matter. There are simple tools that will help you get hundreds of backlinks from such websites in minutes. Here’s just one of them – https://siteintel.net/backlink-maker.


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