Constant Contact is one of the powerful and leading email marketing service. They have been in email marketing field since 1995 and have provided their service to more than 650,000 customers.
Today we will talk about this amazing email marketing software “Constant Contact Review”. Here we have covered the pros, cons, pricing, and more detailed information about this email marketing service provider.
Constant Contact Review –
Multiple Methods of Uploading Contacts
Constant Contact makes a great option for email marketers and businesses that already have a substantial email contact list to work with.
Even if your contacts are scattered across different databases, the company’s contact management interface provides all the tools you need to corral your subscribers into a single list with minimal hassle.
You can upload a spreadsheet or text file for automatic processing. Or can import your contacts directly from Gmail or Microsoft Outlook.
If you use an online customer management service like Salesforce or Sage ACT. or if you store customer data in Intuit QuickBooks, Constant Contact gives you the tools you need to access and upload your data quickly and conveniently.
You also have the option of entering email addresses manually. All in all, Constant Contact provides one of the best collections of contact management tools in the market. That makes it easy to get your list into the system so that you can start working on your first campaign.
Hundreds of Templates to Choose From
Constant Contact provides more than 400 quality templates to choose from. So you don’t have to spend time designing your emails from scratch.
After logging into the email creation tool, it’s pretty easy to sort through the available templates and find the design that best fits the purpose of your campaign.
You can refine your search according to different thematic categories, such as general business promotions, informational messages, and seasonal and holiday greetings, in addition to industry-specific themes for real estate agencies, retail businesses, home improvement services, and arts and entertainment venues, among many others.
You can browse through a gallery of appropriate templates or further refine your search by the type of message you re looking to send. Such as an invitation, a newsletter, an image showcase, or a promotional offer.
Once you have found the right template for your purposes, you can insert your own images and text using a simple email editor.
If you prefer to take full control of the email design process, Constant Contact also delivers the advanced editing functions. Through which you can create your campaign from the ground.
Access to Comprehensive Learning Materials
Constant Contact offers live and on-demand webinars, product tutorials, user guides, and archives of hints and tips to help you master virtually every aspect of email marketing. These all are for free and right from the comfort of your home.
If you are looking for some formal instruction, you can even sign up for the company’s Boot Camp classes. These are day-long beginner’s courses organize across North America’s location.
Although Boot Camp classes are fee-based, they offer a great introduction to general email marketing concepts. And also hands-on practice using Constant Contact software under the supervision of a trained instructor. If you want to master the tools of the trade, it is hard to find a better option.
Useful Social Media Campaign Resources
If you are new to social media, you can get started by looking through Constant Contact Social Media Playbook. It includes a quick video to get you up to speed. Setting up your first social media campaign is pretty easy, too.
Simply pick an email template, add a special offer with a strong call to action, and send it out to your contacts list. The email is designed to link your customers to Facebook, where they can easily share your offer with friends. It will help you generate new business opportunities instantly.
You can even track the performance of your social media campaigns through your Constant Contact account. And collects data on the visits, likes, and shares generated by each email.
Great Event Management Tools
Constant Contact EventSpot service is a great feature for those interested in using email marketing to drive attendance at special events such as educational seminars, nonprofit functions, charity events, arts, and entertainment shows, or sports competitions.
EventSpot provides all the tools you need to quickly create an email invitation. And a corresponding event home page and registration form. The online registration form streamlines the event management process since you won’t need to collect registration information by telephone.
Another cool feature is the ability to include several payment options right in the body of the email. So attendees can pay in advance if your event has an admission fee.
You can even include a link to the Facebook page and a Twitter hashtag to take full advantage of social media promotion. Offering yet more interesting features for advanced users, EventSpot is a full-featured solution sure to appeal to any event-based business.
Competitive Pricing Options
Constant Contact pricing structure starts at $20 per month to send unlimited emails to 500 or fewer contacts.
As your contact list grows, so do the costs, with a charge of $35 per month for 2,500 contacts. And $55 per month for up to 5,000. If willing to pay 6 or 12 months in advance, then you can get a discount of 10% or 15% resp.
Nonprofit organizations get a bigger price break, amounting to 20% for paying six months in advance and 30% for paying a year in advance.
Finally, if you renew to email marketing and want to test out some of the Constant Contact features, you can start off with a 60-day free trial. This enables you to send unlimited emails to 100 contacts.
This is a pretty good deal and a great way to determine whether Constant Contact is for you.
Missing some important campaign management features
Constant Contact does fall a bit short when it comes to providing advanced campaign capabilities such as triggered campaigns and an RSS to email function.
These features are valuable because they help you to automate parts of the campaign process in order to send more timely, targeted emails to your subscribers for better results.
A/B split testing is another important omission that is sure to disappoint serious email marketers. A/B split testing enables you to send out two versions of an email distributed at random to your contacts list. In order to see which one performs better on a variety of trackable indicators.
If you re looking to drive sales and new customers to your business through highly effective email campaigns, these features will definitely be missed.
Hope this Constant Contact review article has given you a cleared picture of the features, pricing, customer support. Now one can easily go with this software of their marketing campaigns. And also can make a huge amount of profit for their business.
Also, let me know your review on Constant Contact email marketing service provider in the comment section.
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