Certainly, every email marketer wants to grow its subscription lists. The email list acts like a queen while running the campaigns.
Beyond the shadow of a doubt, growing your subscription list is the first step to grow your business.
So it is the most important part and the marketer must invest time to grow their list.
But how to grow your email list?
With time, people are getting more aware of the fact that after subscribing, enormous mails get delivered to their inbox, which may be annoying for some consumers. So some people avoid subscribing.
Then what are the ways to increase the Email Opt-In Rate?
Your opt-in links and sign-up boxes need to be obvious, without being thrusting or distracting. An opt-in box isn’t enough, you need to incorporate sign-ups into all of your content marketing and social media strategies.
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Here I am sharing some ways to grow your email list –
1. Create sign-up forms & pop-ups
Companies experienced a high magnification in their business after adding a pop-up opt-in form. Offer the webinar recording as an opt-in incentive. Make signing up a necessity for downloading or viewing the recording.
2. Create a valuable offer
Create multiple offers on your site to improve your segmentation. Offer several different opt-in incentives for different segments of your audience. This will increase the number of people who sign up and improve the relevance of the emails you send to your subscribers.
3. Collect emails at offline events like trade shows
Hold an on-site contest and make providing an email a contest requirement. According to research, it is an effective way to grow your list.
4. Encourage your current email subscribers to share and forward your emails
Include social media sharing buttons and an “Email to a friend” option in your marketing emails. That way, you’ll gain access to fresh networks, friends, and colleagues who might sign up for your list.
5. Use social media
Use social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and others as well to promote your offers which requires an email address submission.
6. Be regular in sending out mails to your list
When people see you are regularly sending out great content to your subscribers, then they’re more likely to recommend your emails even to their friends and colleagues.
7. Host a co-marketing offer with a partner
Webinars or e-books can help you get subscriptions. Ask your partners to promote the registration to their audience.
This article covers how to grow your email list—or how to optimize the one you already have! Smaller, but highly targeted lists will see much higher engagement than a huge catch-all list that everyone gets thrown onto.
When you advertise an email list, make sure you’re representing it truthfully. Specify whether it’s a weekly/monthly newsletter, a place to advertise sales, or a way to promote periodic offers and specials. Always include an unsubscribe option, and always respect your customer’s preference if they choose to unsubscribe.
More stuffs –