Through the Benchmark email marketing service, you will be able to set up comprehensive email marketing campaigns of any style or size.
You can establish automated emails that are sent at particular times. Design emails on the fly with a powerful but straightforward email designer. Also, generate analytical reports that will provide information you need to make better decisions for future marketing campaigns.
Managing lists of customers and subscribers is easier than ever. Interacting with them through surveys and polls is something that can be done with a few easy clicks.
- Drag-and-drop email designer
- Third-party application integration
- Detailed tracking reports and analytics
- Multi-device optimization
- Previews for web, mobile, and desktop email clients
- Survey and poll tools
Drag-and-Drop Email Designer
Learning how to use Benchmark’s Email Designer is easy. Thanks to its drag-and-drop user interface (UI). You can start designing interesting and contemporary emails by using a variety of feature blocks, images, and other pieces that will fit together.
As you make edits to your email, you will be able to generate live previews that will show you what your email will look like. With a few basic clicks, you can change colors, fonts, or anything else related to the core design of the email.
The email designer includes full-fledged photo-editing capabilities. So that you do not have to make changes to an image in Photoshop or another image-editing program before using it in your campaign.
You can crop, add effects, or superimpose text on an image through the options available in the email designer.
When working with the email designer, you can either start with a template chosen from a large library. Or, if you have HTML experience, you can code the email from the ground up by using the built-in code editing features.
Mailing List Management
There are many ways that you can better manage your mailing lists through Benchmark. You can easily organize any existing mailing lists by demographics or customer interests.
In this way, you can ensure that only relevant content is being sent to certain customers. And can better cater to the needs of your subscribers.
Importing lists are no problem as Benchmark supports instantaneous imports for various file formats, including TXT, XLS, and CSV.
In addition to managing existing lists and importing old ones, it is easy to grow your mailing lists with the Easy List application available for Android and iOS devices. This will let you add subscribers from anywhere you might find new customers.
Detailed Tracking Reports and Analytics
Generate real-time reports featuring relevant data by using Benchmark’s analytics tools. These detailed reports will provide you with information such as how many emails have been opened, how many links have been clicked, how many people shared your content on social media, where in the world your emails are being opened and at what time they are opened, and how many emails bounced and did not make it to the proper inbox.
Furthermore, you can utilize A/B split testing features to test out subject lines, delivery times, and email content options against one another. To see which ones result in more people opening your emails.
Ultimately, these tools are necessary for determining how to make your email marketing campaigns more successful in the future.
Survey and Poll Tools
Learning more about your subscribers is simple when using the survey and poll tools offered by Benchmark. You can design customized surveys and polls with which your subscribers can interact or respond too.
From there, you can gather more information on what your customers and subscribers would like to see more of. And on what you could be improving, with words coming straight from your customers themselves.
These tools are a perfect way to acquire feedback that you would not otherwise be able to access.
Benchmark offers a number of preview features that allow you to ensure that your emails still look great across mobile devices, browsers, and desktop email clients.
The email designer will intuitively optimize your emails for mobile devices. So that your campaign can be cropped and altered to fit smaller screen sizes without losing any of its important content.
Using the Inbox Checker, you can preview any of your emails in a number of different ways. You can check how emails will look in Microsoft Internet Explorer (IE), Firefox, or Google Chrome, through any type of web-based email client.
Similarly, you can use the Inbox Checker to see how your emails will appear on various mobile devices. You can even utilize the Inbox Checker’s preview functions to test emails in various Windows & Mac OS desktop email clients.
This way, you can ensure that your emails are visible and functional for anyone who might receive them.
Third-Party Application Integration
In order to provide a seamless experience, Benchmark integrates with more than 300 applications. These partnerships that Benchmark has developed will make your email marketing campaigns run more smoothly.
You will be able to import contact lists from a myriad of applications, including Gmail, PayPal, and Shopify. And group them together in the same mailing lists that can be used for future campaigns.
Integrations with social media platforms such as Facebook and Tumblr allow you to share Benchmark email signup forms. This will help you acquire new subscribers through social media.
You can drop photos into your emails with Flickr, send attachments alongside your emails using Digioh, or invite your subscribers to Eventbrite events.
You can even send professional-looking newsletters to your subscribers using Zoho integration or distribute more comprehensive surveys using SurveyMonkey integration.
With all of these third-party integrations, you’ll have more options when it comes to designing unique email marketing campaigns.
No matter what kind of email marketing campaign you are trying to design, you’ll be able to benefit from the tools offered by Benchmark.
Benchmark’s many integrations ensure that you can utilize all of your existing accounts to generate larger mailing lists and provide your subscribers with the best possible content that’s relevant to them.
Better yet, optimization capabilities for mobile devices and all major browsers and desktop email clients ensure that the design of your emails will remain intact and professional looking for anyone who chooses to take a look at what your company has to offer.
Hope you find this Benchmark email marketing description useful. Go what are you waiting for? Boost your business sales with email marketing technique.
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